Purple Carats Story

We’re redefining the rules of engagement by embracing what makes jewellery magical—creating heartfelt custom engagement and wedding rings that capture your love story.

Your love isn’t ordinary, why should your engagement ring be?

Our Beigning

More Than Jewelry, It’s a Legacy

Purple Carats was created with a vision to redefine what it means to choose a diamond. When traditional options often fell short of being ethical, sustainable, or transparent, we set out to offer something more meaningful.

For us, a diamond is more than beauty—it is a symbol of love, connection, and remembrance. Whether chosen to celebrate a milestone or to honor a cherished life through a memorial diamond, each piece carries with it a deeper story.

From our very beginning, we’ve been committed to creating responsibly crafted diamonds that reflect both brilliance and integrity. At Purple Carats, we believe every diamond should shine not only in appearance but also in purpose.

Putting you at the heart of the process

When two hearts unite, nothing should stand in their way. That’s why we put you at the centre of our creative process and connect you directly with the designers and artisans who will be crafting your ring.

You’ll take the lead in designing the perfect ring, with a personal design consultant offering insight and guidance every step of the way. You bring the inspiration and invaluable input. We bring the expertise and access to the world’s finest ethically sourced materials.

By allowing for such close collaboration between our customers and our team, we offer an experience unlike the rest by giving you full freedom to express your love story.

Whether it’s a new love or old flame, your first time, or fifth time, love has no rules. No set template. And neither do our rings.

Designed by you, crafted by us.

It’s the little details that make your relationship so extraordinary. We take the time to really get to know you before we start exploring ring designs—and we hope you get to know us along the way as well.

Our personal design consultants use their expert knowledge about everything that makes an engagement ring magic in order to take care of the nitty-gritty, meaning that you enjoy the thrill of finding your perfect ring totally stress-free.

Putting you at the heart of the process

When two hearts unite, nothing should stand in their way. That’s why we put you at the centre of our creative process and connect you directly with the designers and artisans who will be crafting your ring.

You’ll take the lead in designing the perfect ring, with a personal design consultant offering insight and guidance every step of the way. You bring the inspiration and invaluable input. We bring the expertise and access to the world’s finest ethically sourced materials.

" It's in Tracey's honor that I'm working to help thousands of families preserve their own loved ones' legacies.

Purple Carats Promise

Listen and understand

We know losing a loved one is devastating beyond words, so we’re not here to offer platitudes. We know that grief is a long journey. We’re here to listen and talk about your loved one. Our hope is to bring brightness to an otherwise tough time.

Craft every moment to be personal

Having gone through the diamond process ourselves, we learned peace of mind is everything. Consequently, we go above and beyond other companies by how we care for your loved one's ashes, our quality control measures, and our transparent communication at every stage.

Acknowledge the legacy that was earned

The diamond is a symbol that is earned by the loved one who passed. A symbol that their character had the power to make people better versions of themselves. We strive to share that remarkable character with the world.

A Mission with Heart and Purpose

At Purple Carats, our mission began with a simple but powerful belief: love and legacy deserve to be honored in ways that are both meaningful and ethical. We set out to reimagine what diamonds could represent—not only as symbols of commitment, but also as timeless keepsakes that celebrate life, memory, and connection. Guided by compassion, sustainability, and transparency, we craft every diamond with integrity, so that each piece carries a story worth cherishing forever.